For anyone interested in pursuing the Chinese market, the ..." />For anyone interested in pursuing the Chinese market, the ..." />Catering To The Chinese Visitor Webinar | Montana Tourism News

Catering to the Chinese Visitor Webinar

Industry News
June 7, 2012

For anyone interested in pursuing the Chinese market, the following opportunity is being shared via the Montana Department of Commerce, Office of Trade and International Relations. On June 21, at 11:00 am MDT, this webinar on the Chinese traveler will be taking place.

The cost to participate is $50.00.

Tourist arrivals from China are forecast to grow by nearly 200% over the next 5 years, eclipsing arrivals from both France and Germany by 2016. China is #1 in spending per traveler to the U.S. The average Chinese tourist now spends about $6,000 per trip, up from $3,000 just two years ago.

The high growth rate and contribution to the U.S. economy makes China’s outbound tourism market a key component of the President‘s National Export Initiative, which seeks to double U.S. exports by 2015. This webinar will introduce ideas to assist U.S. retailers, hotel operators, tour operators, attractions, and destinations to build a greater understanding of how to serve and increase sales to the growing number of tourists from China.

Topics will include: What sells, Chinese expectations, spending habits and payment preferences, as well as an overview of U.S.-bound Chinese tourism trends in arrivals and spending.

Speakers: Ron Erdmann, Trade Specialist, U.S. Department of Commerce, Office of Travel & Tourism Industries; Mr. ZJ Tong, Founder and President, Chicago Chinese Cultural Institute; and Ms. Ying (Ellen) Wu, North America Market Director, China UnionPay (USA) LLC .

Questions? Please contact Debra Rogers, at or 312-353-6988.

Organized by the U.S. Department of Commerce: China Business Information Center, Commercial Service Chicago, the Travel & Tourism Team and Office of Travel & Tourism Industries.